Great news for McMuffin fans everywhere. The fast-food chain announced Tuesday that it will begin serving breakfast all day, nationwide, starting Oct. 6. McDonald’s previously stopped serving its breakfast at 10:30am.
As reported by the Wall Street Journal, the decision came following a trial and review process, which concluded in a vote by franchisees last week. In order to aid the transition, McDonald’s will implement new safety measures, including rolling carts with utensils used especially for handling eggs.
Described as the biggest strategic move the company has made since it rolled out its McCafe line across the U.S. in 2009, the burger conglomorate has been tweeting news of its announcement to customers who previously suggested longer breakfast hours. “This is the consumers’ idea. This is what they want us to do. That’s why I think this could be the catalyst for our turnaround.” said McDonald’s America President, Mike Andres, in an interview to the Journal.
The expansion marks the latest initiative under Chief Executive Steve Easterbrook, who took over March 1st, promising to revamp the popular chain’s stale image and end a sales slump in the U.S. that began three years ago.
McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking breakfast foods alongside the traditional Big Macs and fries was a detterant.
But with all great change must come some setbacks; the all-day breakfast menu is limited to McCafé drinks, McMuffins, biscuit sandwiches, sausage burritos, hash browns, hotcakes, oatmeal, and yogurt parfaits, according to Burgerbusiness.com; McGriddles will not be included. However, McDonald’s reps say that regional locations can adjust the menu based on individual markets.
So for all you McDonald’s breakfast enthusiasts, here is a list of the limited breakfast items you will be able to order from McDonald’s all day:
Egg McMuffin and a McCafé Coffee
Bacon, Egg, and Cheese Biscuit
Fruit ‘N Yogurt Parfait