Wedding day flowers are so beautifully presented and perfectly arranged for a couple of hours until they all get thrown away after the event. One organization took this wastage and turned it into a positive and philanthropic organization, giving the flowers a second life. Shameless actress Emmy Rossum decided to take advantage of this service and donate her flowers after her stunning wedding ceremony.
On Memorial Day weekend, Emmy tied the knot with ‘Mr. Robot’ creator, Sam Esmail in a private affair in New York City. She later revealed that she had decided to donate the flowers from her event to Repeat Roses. The organization collects and picks up flowers from events around the United States and then hand delivers them to hospitals, nursing homes, children’s homes and other places where they bring a little piece of happiness to a person in need.
The organization was started by Jennifer Grove, the past owner of high-end wedding boutique and events design company, Sky Blue Events, and grew increasingly frustrated seeing all the beautiful, expensive flower arrangements being disposed at the end of the day. As a result, she opened Repeat Roses in 2014 and has managed all areas of the business from branding and sales to business development and technology.
When Emmy and Sam donated their flowers, they gave away a combination of garden roses, ranunculus and peonies which were then recreated to give away to patients and staff at the Mount Sinai Hospital. Grove spoke of the act saying that they “graciously donated their reception table centerpieces, which we repurposed overnight into 28 arrangements, and delivered first thing the next morning to the Phyllis and Lee Coffey Geriatrics Department at the Martha Stewart Center for Living at Mt. Sinai Hospital.”
Grove further commended the newlyweds stating “We love their love story and are so thrilled they started their new chapter as newlyweds on a sweet note of kindness by giving back to the local community.”