Reasons Why Online Dating is so Successful

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Online dating isn’t just extremely popular, but also somewhat more successful than offline dating, in regards to producing stable and satisfying long-term romantic partnerships that usually result in a marriage that is less likely to end in divorce.


There is no definitive research to account for this success, however, we can certainly draw some informed conclusions based on the information and statistics that are available. In this article we attempt to provide a better understanding for the reasons behind the success of online dating and offer some tips to make your experience more successful and rewarding.


#1 Compatibility Algorithms

Dating companies like EHarmony and OkCupid insist that their proprietary compatibility algorithms enable users to sift through undesirable matches and identify the suitable ones.


EHarmony requires users to fill out extensive psychological questionnaires, several being based on personality scales. On the other hand, OkCupid tends to ask quirkier questions like “wouldn’t it be fun to give up your responsible 9 to 5 lifestyle and just live on a sailboat?”


The belief that we can use reliable tests to identify appropriate partners is very intriguing. However, scientific research doesn’t support it, at least when it comes to personality compatibility.


There is no evidence that opposites really do attract. An example being that extroverts are the best match for introverts, or on the other hand, that like personalities attract.


However, one notable finding is that individuals high in neuroticism, those who exhibit more depressed moods, feelings of guilt or anxiety tend to form the least stable and satisfying partnerships.


In the case of values, attitudes and beliefs, research supports the notion that long-term relationships tend to be made up of couples who are more similar with each other than random strangers.